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SWOON Perfume
Date
January 2023 - May 2023
Project type
Product packaging, Brand design, and marketing materials
For my college thesis, I decided to create a brand of perfume to cater to those with sight-based disabilities. Below is my mission statement for this brand.
Swoon is a company that revolves around making accessible beauty. At Swoon, we believe that all customers should have an involved shopping process. When shopping for perfume, those who are able can read the notes and ingredients, find packaging that appeals to them, look for certain brands, and more. We believe that that experience should be brought to everyone, and it is our goal to deliver that shopping experience to those with sight based disabilities. Using complex packaging and raised labels, Swoon wants to make navigating through perfum as seemless as possible.
